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Shannon Potters, Principal

Shannon is an experienced recruiter and  career advisor with over a decade of experience connecting top talent with high-performing teams—particularly within the legal industry. With a background in psychology, she brings a deep understanding of human behavior, motivation, and career development to every search and coaching session.

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Shannon grew up around recruiting—her parents ran their own executive search firm—and officially launched her career after college, working across both agency and in-house roles. She’s led full-cycle hiring for startups and high-growth companies, but her passion lies in legal recruiting, where she helps law firms scale smarter and professionals thrive in their careers.

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In 2020, she founded ScaleUp Recruiting to bring a personalized, thoughtful approach to both hiring and coaching. Whether supporting an Am Law 100 firm or guiding a job seeker through a career pivot, Shannon’s goal is the same: to help people and organizations reach their next level.

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She’s also a certified AIRS Diversity and Inclusion Recruiter and is committed to helping build more inclusive and equitable workplaces.

Connect with me on LinkedIn!

  • LinkedIn
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